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Strategic Design

for BIGGER Return

Design that makes your investment works harder

Most investors play it safe, unsure how to make the most of design as a profit-driving tool. But blending in means missing out – on bookings, higher rents and a property that gets overlooked in a crowded market.

I help investors cut through the guesswork by either creating interiors for them or teaching them how to do it – so their space works as hard as their investment, delivering the BEST POSSIBLE RETURN.

 

Numbers don't lie:
The real impact of design

5-bed Airbnb designed to expand appeal beyond weekly contractors to attract leisure
Studio in Essex converting viewings into bookings 5x more than competition & charging rate of 1-bed Airbnb
Bold design of a 5-Bed SA performing better than rest of a 'standand looking' portfolio

How I can help?

Follow a proven step-by-step process to design with confidence and make the right decisions to make your space work harder.
From simple refreshes to full transformations, I create ready-to-use design specifications for your property to stand out and perform better.

Want to use the power of Strategic Design?

Every property is unique, and so is our approach. We offer specific design solutions to fit your goals—whether you need a refresh, a full transformation, or expert guidance to make the right choices.

 Always happy to discuss how we can help.

See our work with clients

Want to learn the formula of profitable design?

Join PROFIT by DESIGN and learn the process to design with confidence – whether at your own pace or with my expert guidance using your project as our practice work.

Take the quiz!

Is your Airbnb design attracting more bookings -
or costing you revenue?
Find out in 10 questions.

 

 

As a frustrated tenant for years, living in bland spaces, I became passionate about bringing joy into interiors. I quickly realised that giving a property a heart does not just enhance the experience, it also makes it a more profitable and successful investment.


Trusted by Investors,
Recognised by the industry

With years of experience in strategic design for property investment, my work has been recognised in industry publications and awarded for its impact. These features reflect my commitment to creating interiors that just don't look good - but deliver results.

Interested in working together?

Designing a high-performing space is simpler than you think. See how the process works and find the best approach for your property.

Proud partner of LNPG

With over two and a half million private landlords in the UK, why rely only on your individual buying power?
As the largest buying group for private landlords in the UK, LNPG have combined the power of over 5,000 landlords to negotiate fantastic prices with major national suppliers through the power of contract pricing.

Interested in hearing more?

I share my expertise on leading property podcasts, discussing design, investment and how strategic interiors can maximise investments.